Meet Mazal Cohen, a body and soul mentor, who manages a community of over 150,000 healthy and strong women from around the world. In the past 8 years, she has helped more than 12,562 women lose 2,500 kilograms of stubborn and harmful fat, which stuck and didn’t want to go away, using webinars, books, probiotic products she develops herself, and more.
We caught up with Mazal for a quick chat about managing a business combined with smoove, and here’s what she had to tell us.
What made you start the company?
“Wow. That’s a long story. I deal with natural health, weight loss, and fitness.
I also have digital courses and workshops, as well as products I develop, supplements, cosmetic products, and today I combine online workshops with products from the store.
Before that, I was a fitness trainer and studio instructor, but I started coaching and guiding people more closely, and from there it developed, it started as a side business and turned into the factory of my life. That’s it in a nutshell.”
In what way do you think you’re different from other companies offering dieting and diet support?
“I always say that all fitness trainers love exercising and all nutritionists love eating orderly and according to a menu, and I don’t, I hate those things. Our lives are so busy and my program needs to fit the modern lifestyle. So, I don’t have menus, I have anchors, good habits that help the body according to the body’s rescue code, Maimonides’ theory – natural health.
To integrate everything in balance, also in terms of sports, you don’t have to spend all day at the gym now, but find what you love, move for fun first and then for toning. I believe very much in a process that is connected to the soul as if not only from a place of appreciation for the body for what it gives us, for what it does for us, especially we as women who also give birth. For me, the meaning goes far beyond fitting into jeans. And of course, we have product development, which is a combination of technology.”
Distribution lists are the safest, most profitable, and most efficient marketing channel. Because your email is yours for life.
What led you to start working with smoove?
“Distribution lists, it’s known, are the safest, most profitable, and most efficient marketing channel because in the end, your email is yours for life. One day Zuckerberg may decide to close Facebook, or there might be a crash, so what do we have? The distribution list. It’s a channel that is super important for any business that wants to progress.
The other thing I really like about smoove, which I haven’t seen in other companies, is very advanced automations, I have very complex automations with more than 30 emails.”
And here are examples of two such complex automation processes of email series, and end-to-end webinar management:
Automation gives me peace of mind, gives me freedom, and allows me to measure what I’m doing. Also, my income has grown since I started working systematically and orderly.
How do you feel smoove helps and promotes your business?
“We are in an era where it’s very easy to progress, thanks to social media. You need to be on Facebook, you need Instagram, you need TikTok, you need to be here and there, and it’s very hard, who has time to maintain all of this. There’s no system here, you can’t duplicate the story, it’s hard work every day. I’m not in favor of that, I’m in favor of creating marketing systems that allow duplication. For example, I have my webinars that repeat themselves every week. I built them once, and now it works for me.
It allows me peace of mind, it allows me freedom, it allows me to measure what I’m doing. I have to say that my income has grown since I started working more systematically and more orderly.”
Besides automations, what other actions do you do with the system?
“I have regular webinars. Also, thanks to the system, I don’t invest in it anymore, everything works for me, you build it once and it works for you, it’s just awesome. In the past, before each webinar, I had to duplicate the emails and work very hard. Today I have regular webinars, 5 minutes of work before each webinar, it saves me a lot of working hours, a lot.”
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We love seing business owners like Mazal, growing and developing with the business, increasing income and enjoying new opportunities, with the help of our system.
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