When done right, SMS marketing is one of the most direct and effective ways to engage with customers. But to get results, your messages need to be clear, concise, and compelling. So, how do you write an SMS that actually works?
Here are three essential rules to follow:
1. Keep It Short and to the Point
The magic of SMS is in its brevity. People tend to open texts quickly, but if your message is too long or complicated, they might just skim past it—or worse, ignore it. That’s why every word needs to count.
Quick Tips:
- Focus on the core message – What’s the key takeaway you want the recipient to get?
- Cut the fluff – Instead of “We are pleased to inform you that…” just say “Great news!”
- Use simple, direct language – “Your special offer is ready – click here to claim it!”
2. Include a Clear Call-to-Action (CTA)
Sending an SMS is just the first step—you need to guide recipients toward the next action. Without a clear CTA, your message might be read and forgotten.
Quick Tips:
- Use action-driven words – “Click,” “Sign up,” “Get.”
- Make the next step obvious – Include a direct link or a simple instruction.
- Create urgency – “Limited-time offer! Only available for the next 24 hours.”
3. Personalize the Message
A personalized SMS feels more relevant and engaging. Using a customer’s name or tailoring the message to their preferences makes all the difference.
Quick Tips:
- Start with their name – “Hi [Name], we have a special deal just for you!”
- Make it relevant – “The product you love is back in stock!”
- Use available data – Reference their recent purchases, upcoming renewals, or personal milestones.
Wrapping Up: Let Your SMS Do the Work
Follow these three simple rules—keep it short, make the action clear, and personalize your message—and your SMS campaigns will drive better results. Now, all that’s left to do is log into your platform, send your first campaign, and see it in action!
Oh, and don’t forget—you can track performance and delivery stats to refine your messages and improve future campaigns.
Good luck! 🚀
