Often, when we talk to small business owners about SMS, we hear something like, “Sure, but I’m a small business, not a huge corporation. What could SMS do for me?” Today, we’re here to show you that SMS can be an incredibly effective tool for all types of businesses, regardless of size. In this article, we’ll briefly explain why sending SMS messages is beneficial and share 6 great and common SMS use cases that you can easily implement in your business.
Why Use SMS?
SMS is one of the most effective tools for driving action. Despite its somewhat outdated image, it’s super effective, simple to use, and very convenient. Plus, if you’re using smoove, SMS is already integrated into your account, so there’s no need to connect to an additional system.
Here are some key SMS stats:
– About 56% of businesses in Israel use SMS for managing and running campaigns.
– Over 70% of SMS messages are read within just 3 seconds!
– SMS open rates are around 99.8%.
– SMS click-through rates are approximately 30.3%.
What does this mean? It means your message can reach hundreds of thousands of people within seconds, directly to their phones, and prompt them to take action with just one click.
So, what can you do with SMS in your business?
Here are 6 super simple and effective ideas:
Registration Confirmation
Customers signed up for your workshop or seminar? Send them an immediate confirmation directly to their mobile phone. This lets them know there’s someone behind the scenes and provides quick feedback that their registration was successful.
Purchase Confirmation
Customers bought a product or service from you? Send them an immediate thank you message. You probably know how reassuring it is to receive instant confirmation after making an online payment. In this case, the immediate confirmation will come as a personal thank you message from you, which can include personalized details about the product or service purchased, enhancing the feeling of connection and trust.
Event/Meeting Reminders
Customers missing meetings? Reduce unexpected cancellations by sending a reminder SMS a day before the meeting to confirm attendance.
Having trouble with event attendance? Send participants a reminder SMS on the event day with important details like the address, parking information, and a navigation link.
Feedback Survey
Want to improve your service or products? Send a feedback survey to customers a few days after their purchase. Include key questions to help you understand what to keep and what to improve. Analyze the data to enhance the customer experience you offer. Remember, you can easily create a designed survey in the system.
Follow-Up with Unreachable Customers
Tried reaching interested parties but got no response? Send them an SMS with a link to schedule a call at their convenience. This saves you valuable time and allows the system to reach out automatically, letting them set up a meeting at their most convenient time.
Personal Coupon/Offer
Send personal offers for birthdays or launch coupons for new products or services directly to their mobile. Make them feel special and valued, and you might be surprised by the quick response and positive feedback.
How to Send SMS from the System
Sending SMS from the system is very simple and intuitive, as you can see in this video.
What’s Next?
Now it’s time to try it out for yourself. We can write a lot more on this topic, but in the end, there’s no substitute for experimenting with the tools to see how easy and effective they are. Start by picking at least one of these ideas that could help reduce your manual workload and automate it, as shown in the example.
From there, you can take it in any direction you like and integrate SMS into additional automated processes, alongside your email campaigns.
Do you have other effective SMS use cases that we haven’t mentioned? Share them in the comments, and we’d be happy to pass them along to all our readers.
