Meet Netta, the owner of Active Mode – Business Tools for Website developers.
As part of her business, she offers a variety of live and digital workshops on project management, conducts mastermind sessions for her club members, writes professional articles in her blog, and also manages the Facebook community of website developers.
Navigating the System: A Customer’s Journey
Netta’s journey with smoove can be described as a deep customer journey. Step by step, she discovers more tools in the system and incorporates them into the ongoing management of her business.
The initial ‘acquaintance’ came following the need to create distribution lists of workshop participants or new prospects, and she started with a basic subscription. From there, gradually, she continued to learn the tools, fell in love with the ability to extract statistics and data, and out of curiosity and self-investigation, she began working with automations as well.
After a period of work and with the natural development of the business, Netta understood that she also needed a platform for a digital course but postponed the task because she didn’t want to deal with development, building, and external integrations for smoove to synchronize data.
During one of her explorations in the system, she came across the course portal and realized that she found the solution she was looking for, and from there, the path to the first digital course was short.
Automations – A Marketing Channel That Signifies Significant Savings
Netta currently operates three main automation processes in her account:
- Automation for new club members – they receive a welcome email, a link to the portal with a username and password, and access to content. After a month, they also receive an email for scheduling an introductory call. At the same time, she receives a notification every time a new member joins the club.
- Automation for live workshop participants – they receive a registration confirmation email, reminders before the workshop, and a summary email after the workshop with an invitation to the club.
- Additional automation for purchasers of recorded workshops – including integration with the payment page.
And here’s how it looks in practice:
Live Workshops Automation
Customers Club Automation
Rerocrded Workshops Automation
We asked Netta for her recommendations for working with the system, According to Netta, following the work on the system, her thinking has developed into a place of “thinking of automation processes, and not just wanting to organize the chaos.”
In addition, she emphasizes that it is a significant saving in both time and money, thanks to the ability to automate processes she used to do manually. “Once I used to send emails manually, one by one, to each participant before and after each workshop, and then suddenly I discovered automation and realized how much it could save me.”
The beauty of the matter is that all this automated process also performs the marketing and conversion work for her: someone purchases a digital workshop, and later the automation invites them to the customers club, helping her turn a one-time customer into a recurring one, which is super significant for the business aspect.
Working with the Course Portal
Netta discovered the portal during one of the explorations in the system when she was looking for a platform to launch her first online course. At that moment, she realized, she has “an option for tremendous savings, both in money and in user management, all in one place with access to content.”
She launched the first course on the portal, even in its initial form, and she is very satisfied with both the outcome and the work on the interface itself.
As someone coming from the website building field, her course needs to meet high standards both in terms of content and in all aspects related to design and user experience she offers to her clients – who are also website developers.
Nettas Portal Login Screen
The Club Content Screen
A System That Encourages New Experiments
Netta does all the work on the system independently, and any feature she doesn’t know, she investigates thoroughly, and then tries to operate.
She defines the system as one that encourages intuitive learning and is very easy to operate, and of course, she relies on the tech support team for any question or complex problem she encounters.
Netta’s tips for working with smoove
so here are three valuable tips from someone who knows:
- Don’t start working directly with automations; try sending emails first to understand what you want to say and at what stage, and after you understand that you have a recurring manual process, it will be much easier for you to turn it into an automated process. Create a manual customer journey that starts naturally, while working with the system, and only then turn it into an automation template. Once it happens naturally first, you’ll find it very enjoyable to turn it into a process because it will be very clear in your mind.
- When building your course on the portal, emphasize a ‘clean’ user experience and give your users as clear content as possible – black on white. Use a white background in the portal design and add another color that matches your brand. Don’t overdo it. This way, you will maintain a professional and pleasant appearance.
- Make use of the support team. The response is very quick and professional, and it’s a significant part of the system you are working with. Besides the fact that it allows me to trust the system, it also encourages one to experiment with as many tools as possible and not to be afraid to make mistakes because anyway, you have backup.
In conclusion
“I want you to add something else,” she asks, “my story shows that working on the system is suitable and efficient for all kinds of businesses, and you don’t have to be a huge organization with distribution lists of tens of thousands of users. My list may not be that big, and I currently only have a few hundred contacts, but I have a very good income from this project.”
The bottom line – even if you are a one-person or one-woman business, don’t be afraid to take advantage of all the tools the system offers you, try different options, use all the features simultaneously, and help your business grow automatically.
Good luck!
Feel free to open a free account in the system and try creating valuable content for your customers as well, by clicking on the link
